Kate ingham speaks about building business credibility

27 Jan, 2012

by Alchemy

Video interview with Alchemy’s Kate Ingham: How do you build credibility around your business?
Hunting with Pixels interviewed Kate Ingham, one of the partners of Alchemy Equities, a company that specialises in commercialising business.

How do you build credibility around your business?

At some point your business will need resources to reach a next level. Alchemy Equities is about helping businesses get access to funding and support to make that happen.

A key element of getting access to resources is building credibility around your business.

Kate shared a number of strategies to build credibility in our interview:

Work hard.
Balance your entrepreneurial enthusiasm with experience: Build a team with that includes people with significant experience.
Exposure and network. Make sure who ever is on your team also has exposure and a network that helps build the business
Create solid communication around building the credibility of the team: investors want to see a team of people who complement each other, not an individual.

So how do you create that kind of communication?

When you work on building credibility, look at how your collateral is communicated;

Show attention to detail. If you sweat the small stuff your clients and investors will question your capability to execute what you promise.
Consistency. Be clear and a 100% consistent about what you want to communicate.
Don’t bluff it. Be honest and authentic about what your doing, including what you’re not getting right. Communicate to your audience how you’re dealing with issues; that’s what ultimately builds trust.
Adjust you communication to your target audience. The people you’re communicating to are savvy. Choose language that’s appropriate.

See interview: http://www.huntingwithpixels.com.au/blog/video-interview-with-alchemys-kate-ingham-how-do-you-build-credibility-around-your-business

Profiting from innovation in the workplace

27 Jan, 2012

by Alchemy

Comment

How often do your staff present to you a great idea and it gets lost in an email exchange? Do they complain that management never takes any notice – and give up?

For without a formal mechanism for capturing and harnessing innovative ideas, innovation tends to get lost in a company’s day-to-day operations.

What is required is a transferable system for creating a pipeline of your company’s good ideas. It is also critical to determine if those ideas have the potential to manifest into commercial outcomes.

Dan Liszka, innovation consultant with the NSW state government’s Innovation Advisory Service, defines “whether the idea is an incremental improvement, a strategic development of new products or services or disruptive business models, technologies and products”. The recent webinar presented by innovation consultant Liszka covered:

assessing intellectual property - patents/trade secrets/brand & trade marks
licensing vs spin-offs – how to assess the best route to market
capturing and screening innovation, assessing its business merits and harnessing resources
building teams and commercial capacity.
building value drivers into a business
understanding the need to adapt/adopt – using market feedback in the product development cycle
Case studies covering common mistakes.

If your company is without formal research and development program or you wish to improve your R&D output contact the NSW Innovation Advisory Service at info@ausinvent.com to receive the link to the webinar recording.

Presented by Dan Liszka, the Managing Director of Alchemy Equities and the NSW Innovaiton Advisory Service – the company has acquired specialist expertise in the delivery of in-house innovation commercialisation services for large and small to medium enterprises. Dan is a nationally recognised speaker on early stage commercialisation and he shares his insights into the innovation capture process with some easy, implementable programs. See www.ausinvent.com for more information.

The NSW Innovation Advisory Service (www.ausinvent.com) is a state government supported service delivered by innovation consultancy Alchemy Equities (www.alchemyequities.com.au).

Macquarie innovation gets a boost

27 Jan, 2012

by Alchemy

Comment

Access Macquarie Ltd (Access MQ) announces an expansion of its innovation and commercialisation service provision. MTBI, the Macquarie Technology Business Incubator, has contracted Alchemy Equities to provide advisory services to its clients and businesses in Sydney’s north.

Access MQ is a wholly-owned subsidiary of Macquarie University and serves as a link between academics and researchers from Macquarie University and Australian industry. The Incubator services include assisting with finding expertise for research projects as well as virtual and serviced office provision.

Alchemy Equities is a specialist provider of commercialisation services including IP licensing and equity capital raising for high growth businesses. Alchemy is contracted by the NSW State Government to deliver the NSW Innovation Advisory Service.

“We are delighted to provide our clients with a commercially focused advisory service. Too often excellent innovation and research is undermined by a lack of understanding of the commercial process” says Access MQs Managing Director Mr Thushy Sathi. “Alchemy’s advice is practical, achievable and focused on attracting funds to move projects to the next level. I am sure our clients and businesses in the region will benefit from such advice.”

The Access MQ advisory service is available by appointment on Tuesday mornings. Initial consultations are free of charge.

Become a part of the MQ Research community!
Contact for appointments:Josette Sultana. Phone: +61 (0)2 9805 3100 e-mail: enquiries@mtbi.com.au