Uncategorized | alchemyinnovation

How Crowd funding Transactions Work?

 Entrepreneur posts project including funding amount and time (1 to 90 days)

 Backers fund the project (money in escrow account)

 At project completion date, entrepreneur receives funds

 Often is “All or Nothing” – if project under-funded entrepreneur gets NOTHING, if over-funded gets the over funded amount

What Types Of Ventures Can You Get Funding For?

 For-profit ventures, non-profit ventures, creative ventures, ambitious ventures

 Restrictions placed by platforms

- E.g., on Kickstarter.com, no ventures dealing in like pornography, violence,firearms, weapons, lotteries, raffles, etc

- Kickstarter: project should achieve a goal (not pay (medical) bills, or go onvacation)

How Much Money Can You Raise Via Crowdfunding? Excluding Equity based Crowdfunding

 Review of sites worldwide

- As little as $500 as much as $200,000 and more

 Possibilities

- “Sweet spot” seems to be $4000 to $25,000

 Doesn’t have to provide all the funding

- Can have other sources and followup sources too (e.g., bank loan)

Why Does the Crowd Donate or Invest?

 They like you (Friends, family, acquaintances)

 The like your story (Friends, family, acquaintances, others)

 Rewards (Tangible and intangible rewards given to backers)

Why is Crowdfunding occurring now?

 Initial donation-based crowdfunding platforms weren’t even built until late 2009

 Key trends for crowdfunding growth

- Simplicity of posting content online

- Massive growth of social networking (MySpace, Facebook, Twitter) gives individuals massive reach that they didn’t previously have

Essentials for a good Crowdfunding campaign

1. A Compelling Story and Prize

2. A Passionate Individual orTeam

3. Impressive Credibility

4. Lots of Suitable Followers

5. A Proven Process and Platform

What are the Fundamentals of a Crowdfunding Raise?

1.Choose your platform (e.g kickstarter, profounder, see Alchemy list)

2. Create an account

3. Create your funding project

4. Categorize your project

5. Create your project tagline

6. Create your project teaser text

7. Create your full text project summary

8. Determine the right fundraising amount

9. Determine the right donation time

10. Develop your list of rewards

11. Create your project visuals

12. Create your project video

13. Promote your project to your network

14. Maintain and update your project

Links to successful crowdfunding campaigns:

http://www.pozible.com/index.php/archive/index/3701/description/0/0

http://www.kickstarter.com/projects/1060514964/escapecapsule-waterproof-iphone-4-case

http://www.pozible.com/index.php/archive/index/2454/description/0/0

http://www.crowdcube.com/investment/kammerling-s-10425

http://www.crowdcube.com/investment/bubble-balm-10394

http://www.kickstarter.com/projects/revolights/revolights-join-the-revolution

http://www.kickstarter.com/projects/1615737438/kammoktm-no-longer-bound-to-the-ground

If you have any questions or queries, or would like some assistance to implement a crowd funding raise pleas call 1300 308882 or send an email to admin@alchemyequities.com.au and

someone from the Alchemy team will assist you.

Interactive Australian media company iPowow has just signed a significant contract with Channel Nine Australia, Cricket Australia and Vodafone.

The game of cricket has changed forever as ipowow uses its mobile web platform to allow broadcasters to interact instantly with their viewers via smartphone technology.

Via iPowow technology, broadcasters can ask an audience a question and they can use their 3G mobile phones or laptops to respond instantly.

iPowow’s global, cloud-hosted platform collects and combines the audiences responses and then delivers the digital results directly, second by second, which is displayed onscreen, in real-time, as a moving graphic – similar to ‘the worm’ used in political campaigns.

iPowow will debut for the first time on Australian television this Sunday the 25th of September at 10AM on Channel Nine’s Wide World of Sports.

iPowow products are Twitter and Facebook connected, engaging millions of viewers outside of a TV show’s normal audience. The iPowow scoring screens also gives viewers the ability to send Tweets and Facebook posts during the event, showing scores and the current leader board places.

The patented technology that sits at the heart of iPowow, is on the leading edge of a global shift towards participation television and second-screen content. iPowow gives broadcasters, television producers and advertisers the power to create a new breed of participation television.

iPowow Social also brings real-time audience feedback to social networking. The company has recently launched a campaign for basketball legend, Shaquille O’Neal.

“The product gives sports stars and celebrities the power to ask all of their Twitter followers and Facebook friends a question and receive the answer, instantly,” says iPowow CEO, Ettienne Fourie.

iPowow has signed UFC, Cirque Du Soleil, The American Music Awards, ABC Australia, Top Rank, and ‘The 2011 MISS USA® Pageant’.

To date the company has raised $3.5mil in private equity funds and are located in the USA and Australia.

iPowow is a client of boutique private equity firm Alchemy Equities which raises capital for high growth early stage businesses and is located in Sydney Australia www.alchemyequities.com.au and www.assob.com.au/wow