ASSOB | alchemyinnovation

ipowow signs contract with channel 9 cricket australia vodafone

27 Jan, 2012

by admin

Interactive Australian media company iPowow has just signed a significant contract with Channel Nine Australia, Cricket Australia and Vodafone.

The game of cricket has changed forever as ipowow uses its mobile web platform to allow broadcasters to interact instantly with their viewers via smartphone technology.

Via iPowow technology, broadcasters can ask an audience a question and they can use their 3G mobile phones or laptops to respond instantly.

iPowow’s global, cloud-hosted platform collects and combines the audiences responses and then delivers the digital results directly, second by second, which is displayed onscreen, in real-time, as a moving graphic – similar to ‘the worm’ used in political campaigns.

iPowow will debut for the first time on Australian television this Sunday the 25th of September at 10AM on Channel Nine’s Wide World of Sports.

iPowow products are Twitter and Facebook connected, engaging millions of viewers outside of a TV show’s normal audience. The iPowow scoring screens also gives viewers the ability to send Tweets and Facebook posts during the event, showing scores and the current leader board places.

The patented technology that sits at the heart of iPowow, is on the leading edge of a global shift towards participation television and second-screen content. iPowow gives broadcasters, television producers and advertisers the power to create a new breed of participation television.

iPowow Social also brings real-time audience feedback to social networking. The company has recently launched a campaign for basketball legend, Shaquille O’Neal.

“The product gives sports stars and celebrities the power to ask all of their Twitter followers and Facebook friends a question and receive the answer, instantly,” says iPowow CEO, Ettienne Fourie.

iPowow has signed UFC, Cirque Du Soleil, The American Music Awards, ABC Australia, Top Rank, and ‘The 2011 MISS USA® Pageant’.

To date the company has raised $3.5mil in private equity funds and are located in the USA and Australia.

iPowow is a client of boutique private equity firm Alchemy Equities which raises capital for high growth early stage businesses and is located in Sydney Australia www.alchemyequities.com.au and www.assob.com.au/wow

Raising startup capital

8 Dec, 2011

by admin

1 Comments

Australian Small Scale Offerings Board

If you wish to raise money for small business with growth potential, it is worth checking out the capital raising platform – the Australian Small Scale Offerings Board. To list your business on the platform there are a number of steps to go through. These are:

1. Evaluating.
Using your company’s projections a capital raising scenario is developed by your sponsoring member, to establish if your business has the growth potential to attract investors.

2. Preparing
Here we build your offer document and executive summary, convert your company to public unlisted, establish a board with a minimum of 3 quality directors, establish a trust account and share registry service. Check website and company marketing collateral serve the offer, as well as create a video which represents the offer. Make sure the IP is secured. Establish business milestones. Build an attractive valuation.

3. Discovery
With your sponsor – run a discovery meeting with senior managers and board members to establish all the potential followers and advocates for the business. Potential joint venture partners, distributors, channel partners Read more →

How to build credibility around your business

8 Dec, 2011

by admin

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At some point your business will need resources to reach a next level. Alchemy Equities is about helping businesses get access to funding and support to make that happen.

A key element of getting access to resources is building credibility around your business, particularly if you wish to attract private equity funds.

Key strategies to build credibility when attracting private equity funds:
• Work hard.
• Balance your entrepreneurial enthusiasm with experience: Build a team with that includes people with significant experience.
• Exposure and network. Make sure who ever is on your team also has exposure and a network that helps build the business
• Create solid communication around building the credibility of the team: investors want to see a team of people who complement each other, not an individual.

So how do you create that kind of communication?

When attracting equity funds, either through angel investors, venture capital in Australia or via the platform the Small Scale Offerings Board or Wholesale Investor, how you communicate your investment offering is critical. Read more →